Talking Times Ten.

Here's a nice thought from World Hunger Year, who credits Brian Halweil, reasearcher at the Worldwatch Institute, with the observation that people are ten times more likely to have a conversation at the farmers' market than at the supermarket -- an upbeat, pithy thought that entreats rumination about conversation generally, about sociability and consumer comfort, and all kinds if interesting things, I think.

Here's an excerpt from WHY's pitch for farmers' markets:

"People come to farmers' markets for many reasons -- for the joy of eating seasonally; for the nutritious vegetables they can't find anywhere else; for the beauty and smells of the bounty of herbs and produce.

Farmers' markets are good for consumers, farmers, and for the community. By keeping local farms viable, markets sustain regional open space. Markets in town and city centers create new gathering places to bring customers downtown, where they shop at local businesses as well as at the market. Author Brian Halweil says that shoppers are 10 times more likely to have a conversation at a farmers' market than at a supermarket. Furthermore, buying from local producers and businesses keeps dollars re-circulating throughout the region, which is good for the community's economic health. Farmers' markets can also provide extra income for community gardeners and employment for local youth.

Farmers' markets can be a way to preserve and create a market for culturally traditional foods and crops. Farmers can respond directly to their shoppers' wants, and are able to provide the community with culturally appropriate foods that may not be available anywhere else. This is a particularly important benefit for many new farmers' markets being established on Native American reservations. In these communities, the process to develop a new market includes discussion of the preservation of cultural identity and the viability of the traditional land-based society."